CONTRACTOR

Marketing Automation Specialist - SII Belgium

Brussels BE
2022-07-05
2022-07-31

For our customer in the telecom market, we are currently looking for a Digital Marketing Communication Consultant.

Description:
You are part of the Always On & Targeted campaigns team, but you work on a daily basis in the Agile Tribe for Small Medium Enterprise with colleagues from other teams and departments.

Your mission :
- Design scalable and automated communication journeys for the Medium Enterprise clients. You will be responsible for the setup of an Always On Campaign machine in order to inform our Medium Enterprise customers on their products and services, migrations to new products, loyalty advantages and customer rewards
- Your toolbox consists of email, SMS, push notifications and in some cases even call centers to get in touch with our customers. All of this via 1 Marketing Automation Platform: Eloqua

Your tasks:
- You translate marketing briefings into communication journeys and campaigns across different touchpoints.
- You are responsible for the project management of the communication journeys: coordination with the different stakeholders (marketers, database managers) to build the most optimal flow for customers.
- You take care of the copywriting for e-mail, sms & push notifications with an eye for strong convincing texts & call to actions.
- You manage the creation of the email templates with the agency or internal studio.
- You think relevant communication is important and you strive to get the right message to the consumer at the right time.
- You constantly look at where improvements are possible. You formulate recommendations for your squad members based on campaign results and impact.

Vereisten

Required qualifications:
- Knowledge of marketing automation platforms and experience with setting up communication processes (!)
- Good knowledge of communication principles and advertising
- You are open to change and enjoy trying out new concepts, methods and tools.
- You assume that data never lies.
- You like to explore the unexplored areas of digital communication
- You are adept at presentations and have great persuasiveness.
- You have leadership talent, sound judgment and know how and when to make decisions or seek further advice.
- You are fluent in one of the national languages (Dutch, French) and have a very good understanding of the second national language. Knowledge of English is a plus.

Skills that will make the difference (nice to have):
- You are adept at presentations and have great persuasiveness.
- You have leadership talent, sound judgment and know how and when to make decisions or seek further advice.
- Copywriting skills, specifically for email & short copy for SMS & push notifications. Knowledge of UX & behavioral design principles is an advantage
- Skills in email template design & basic photoshops & html skills are an advantage.